22 Oct

Have you seen that Chantix commercial? It’s the one where the tortoise and the hare are “racing” to quit smoking. Naturally, the tortoise wins because he takes it slow and steady with the help of the prescription drug Chantix. Being a lover of clever marketing campaigns, I saw it and thought, “What a good idea – the tortoise and the hare! Slow and steady wins the race.”

Then I heard the fast talking side effect voice at the end:
“If either you, your family, or caregiver notice agitation, depressed mood, or changes in behavior that are not typical for you, or if you develop suicidal thoughts or actions, stop taking CHANTIX and call your doctor right away.”

Yikes. I’m not a smoker, but if I were, I think I’d be upset by my choices here. Continue smoking and develop cancer, or quit (with the help of Chantix) and commit suicide. How very optimistic.

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